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Matteo Ferrari

Ti serve un servizio hostess/modelle per fiere, pubblicità o eventi?

Matteo Ferrari, detto "Bigin", è un ragazzo di Rimini con il talento per il motociclismo. Ha scalato le classifiche del CIV fino ad arrivare alla Moto3.

Matteo Ferrari con Eva della Marketing Reload
Matteo Ferrari con Silvia e Angelica della Marketing Reload

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

Ti servono hostess e/o modelle
per una campagna pubblicitaria
o un evento? Parlaci del tuo progetto:

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